Dynamic metasurface antennas (DMAs) are a promising embodiment of next-generation reconfigurable antenna technology to realize base stations and access points with reduced cost and power consumption. A DMA is a thin structure patterned on its front with reconfigurable radiating metamaterial elements (meta-atoms) that are excited by waveguides or cavities. Mutual coupling (MC) between the meta-atoms can result in a strongly nonlinear dependence of the DMA’s radiation pattern on the configuration of its meta-atoms. However, besides the obvious algorithmic challenges of working with physics-compliant DMA models, it remains unclear how MC in DMAs influences the ability to achieve a desired wireless functionality. In this article, we provide theoretical, numerical, and experimental evidence that strong MC in DMAs increases the radiation pattern sensitivity to the DMA configuration and thereby boosts the available control over the radiation pattern, improving the ability to tailor the radiation pattern to the requirements of a desired wireless functionality. Counterintuitively, we hence encourage next-generation DMA implementations to enhance (rather than suppress) MC, in combination with suitable physics-compliant modeling and optimization. We expect the unveiled mechanism by which MC boosts the radiation pattern control to also apply to other reconfigurable antenna systems based on tunable lumped elements.